Comparison of One Way Link and Reciprocal Link Building

One way link building is the best way to link build because it’s a search engine friendly and keeps rank higher in the SERP. Compare with reciprocal link, one way is the most powerful because in this you can’t leave a visitor. Whereas in reciprocal link a visitor may have chance to jump from website to website it means you are loosing a valuable visitor. Try to build as many as one way links by using directory submissions, social bookmarking, networking sites etc., and within a article give a link to your home page it means providing a internal link, this will also raise in your pagerank. In link building prefer to regular listings not to reciprocal, if you have no chance then just leave it. If you think the partner’s website getting more traffic than you and that website also giving the same niche then go for reciprocal link. One more thing you need to remember, there are two ways of link building in reciprocal links.

1. Do follow
2. No follow

Do follow means the link which you have given is straight away redirected to partner’s website. Suppose if your website have some pagerank 4, if you give link to your partner’s website then the pagerank also partly divided and credited to that website, thus your partner’s website gets pagerank 2.

No follow means the link should be redirected to your partner’s site but do not follow means the credit of your website rank won’t share. By doing this your rank should not divide.